India’s Seed-to-Table Pioneer: How AllThatGrows and Karan Mahajan Are Reimagining Food from the Soil Up

Meet Karan Mahajan, the agripreneur who’s made it his mission to green Indian balconies and bring fresh, chemical-free food to every home. As the founder of AllThatGrows, Karan has turned a seed of an idea into a movement that is transforming the way India eats.

AllThatGrows is not only the first Indian brand to popularise microgreens, but also the largest seller of non-treated, open-pollinated seeds – a favourite among both conscious home gardeners and commercial growers. Microgreens have quickly become a favourite among home gardeners for their rich nutrition, quick harvest, and ease of growing. The specially curated collection of over 50 different varieties of non-treated microgreen seeds has turned everyone into a microgreen gardener. 

Karan’s innovation lies in making kitchen gardening accessible to all, no matter the size of their space. From urban rooftops to rural backyards, his message is simple: anyone can grow food, and everyone should.

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Thousands of gardeners now swear by their seeds, gardening supplies and the knowledge, and a growing number of microgreen entrepreneurs have built businesses using AllThatGrows varieties. With over 1,00,000 kitchen gardeners and households impacted, Karan is redefining what sustainable kitchen gardening can look like in India.

From agri-tech innovations to direct-to-grower solutions, AllThatGrows is now a recognised force in kitchen gardening. And for Karan, this is just the beginning. 

“If you’ve got a pot and a little sunlight, you’ve already got what you need to grow your own food.”

Tanvi Chauhan

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