By Vishal Prakash Shah, Founder, UnitedSMEs – Founder & CEO, Synersoft Technologies
India’s MSME sector is rich in potential but poor in access. A new collaborative platform is changing that—one small business at a time.
India’s micro, small, and medium enterprises (MSMEs) are the backbone of our economy. With over 63 million units, they contribute nearly 30% of the GDP and provide employment to more than 110 million people. Despite these impressive numbers, MSMEs continue to struggle due to limited access to affordable resources, technology, and skilled manpower.
This sector has always been full of potential, but its challenges stem from fragmentation, resource limitations, and lack of bargaining power. Most MSMEs operate in isolation, unable to hire full-time professionals, invest in training, or negotiate better prices for digital tools and services.
This is where UnitedSMEs steps in — a transformative initiative supported by Synersoft Technologies to enable collaborative growth. It is designed to bring small businesses together under a shared services model that emphasizes three pillars: Learning, Sharing, and Bargaining.
Turning Challenges into Shared Strength
The core idea behind UnitedSMEs is simple yet powerful: “Unity for Leveraging the Majority.” By combining their needs, MSMEs can unlock value that’s otherwise out of reach individually.
The platform offers plug-and-play access to essential services — from recruitment and training to IT infrastructure and digital marketing — all bundled into an affordable membership. This shared model drastically reduces costs and improves service quality.
Unlike typical marketplaces or business directories, UnitedSMEs delivers end-to-end solutions. Whether it’s sourcing a candidate, designing a digital ad campaign, or training an entire workforce, the platform provides expert-driven execution — not just vendor lists.
Practical Services for Real Growth
UnitedSMEs addresses pain points that MSMEs face every day:
- Recruitment Services: SMEs get access to experienced HR professionals who handle end-to-end hiring — from job posting to shortlisting — at a fixed cost.
- Digital Marketing Support: Shared creative teams provide monthly social media content, email campaigns, blogs, and Google Ads focused on lead generation.
- HOHO (Hop-On Hop-Off) Training: With over 200 hours of live sessions annually, employees across roles and locations receive continuous upskilling in sales, communication, leadership, and software tools — with no per-head charges.
- IT Infrastructure: Members can buy refurbished branded desktops and laptops at up to 70% discount, complete with licensed OS and warranties. They also gain access to hybrid email solutions, antivirus, and private cloud backup at bulk-negotiated rates.
These offerings convert what used to be fixed overhead costs into flexible, on-demand services, allowing MSMEs to scale smartly and operate professionally.
Building a Nationwide MSME Ecosystem
One of the most impactful aspects of UnitedSMEs is its inclusivity. All services are delivered online, making them accessible across Tier-II and Tier-III cities where infrastructure and expertise are traditionally hard to find.
To further democratize access, UnitedSMEs is rolling out:
- A mobile app to manage services, bookings, and savings dashboards
- Local-language support for wider regional adoption
- Legal and export consulting for compliance and growth
- Impact reports to measure ROI across recruitment, training, and marketing
These developments are part of a broader roadmap to create a self-sustaining digital ecosystem for small businesses across India.
Aligned with India’s MSME Growth Vision
The platform resonates strongly with the government’s emphasis on MSME empowerment, digital inclusion, and Atmanirbhar Bharat. As policies aim to formalize and modernize small enterprises, UnitedSMEs provides the tools, expertise, and affordability needed to turn policy into practice.
It’s not just about giving MSMEs access — it’s about giving them a fair chance to compete and grow in today’s fast-moving economy.
A Step Toward Collective Prosperity
UnitedSMEs proves that small businesses don’t have to stay small in capacity. With the right support structure, they can function like large enterprises — without the burden of large budgets.
By transforming fragmentation into collaboration, and limitations into strengths, UnitedSMEs is doing more than enabling businesses — it is powering Bharat’s economic resilience.
About the Respondent Vishal Prakash Shah is the Founder and CEO of Synersoft Technologies supporting UnitedSMEs. A seasoned technology stalwart, an inventor of patented cybersecurity technologies, a writer, a serial entrepreneur, and an investor, he is known as the “Go to Guy” for MSMEs. His expertise in IT security and business resilience has positioned him as a trusted advisor for enterprises navigating the digital age.
