StartUp India Certified | Proudly Made in India | Over 40,000 Customers Served
[India | July 2025] – In a market previously overlooked, Outer Woods, a D2C lifestyle brand under Dozy Cozy LLP, has boldly stepped forward to lead India’s insulated cooler bag segment—one thoughtful, innovative product at a time. Founded in 2021 and certified by Startup India, Outer Woods has already emerged as a category-defining brand, carving out a space where functionality, affordability, and wellness intersect.
Creating a Market That Never Existed Before
Before Outer Woods entered the scene, the insulated cooler bag segment in India was limited in awareness and availability—especially in healthcare-related products. Recognizing a gap in the Indian market, Outer Woods pioneered an entirely new category that serves both lifestyle and health care needs, offering products specifically tailored to Indian consumers.
From insulin cooler bags for diabetics to beverage coolers for travel and recreation, Outer Woods has become synonymous with practical innovation. The company’s mission is clear: To become India’s No. 1 brand in insulated cooler bags, catering to the evolving needs of urban Indian households.
“We started Outer Woods to solve real problems with thoughtful design,” says a spokesperson for Dozy Cozy LLP. “Our insulin cooler bags empower diabetic patients to travel freely, while our beverage coolers make outdoor experiences more enjoyable for everyone. It’s about improving lifestyles—without compromising affordability or quality.”
Product Innovation with Purpose
At the heart of Outer Woods is a commitment to innovative, high-quality products at affordable prices. Each product is engineered with India’s climate and lifestyle in mind. The Insulin Cooler Bag, for instance, is designed for patients aged 35 to 65, from metro cities, who need reliable temperature control for their medication while commuting, traveling, or simply going about their daily lives.
Meanwhile, the Beverage Cooler Bags cater to a younger, travel-savvy demographic—aged 25 to 55—who seek convenient, stylish solutions for picnics, road trips, or beach holidays.
Outer Woods stands apart with its dual-focus product line: healthcare meets lifestyle, with a single commitment—to elevate comfort and convenience for all age groups.
55% YOY Growth: Proof That the Market Was Ready
Since its inception in 2021, Outer Woods has witnessed explosive growth, clocking a 55% year-over-year increase in sales. With over 40,000 satisfied customers across India, the brand’s success is not only reflected in numbers but in the trust it has built within the community.
Despite entering a niche market, Outer Woods has quickly outpaced competitors, by offering products that are not only better designed but more accessible for Indian consumers.
Certified Excellence and a “Made in India” Mission
Outer Woods proudly bears the Startup India Certification, a testament to its role in fostering innovation and entrepreneurship within the country. Every product is Made in India, reflecting the brand’s commitment to local manufacturing, job creation, and sustainable business practices.
In an era where consumers increasingly seek homegrown alternatives to imported goods, Outer Woods has become a standout example of what’s possible when innovation meets Indian ingenuity.
“Being certified by Startup India was not just an achievement—it was a responsibility. We’re here to build an Indian brand for Indian needs, while also competing on global standards,” shares the founding team.
Riding the Trend: Health-Conscious and Outdoors-Ready India
India is witnessing a surge in health awareness and outdoor lifestyle preferences, particularly in urban centers. With chronic illnesses like diabetes affecting millions, and a rising interest in weekend getaways and adventure travel, the demand for specialized cooler bags has never been higher.
Outer Woods is at the forefront of this trend, bridging wellness and wanderlust with products that resonate with modern Indian consumers. As one of the only brands in the country to offer insulated cooler bags tailored for both insulin storage and outdoor enjoyment, Outer Woods is not just following the market—it’s shaping it.
Looking Ahead
Outer Woods is focused on deepening its product offerings, expanding its digital presence, and further building its brand authority. With the goal of becoming India’s No. 1 Insulated Cooler Bag Brand, the company is set to introduce new collections that blend functionality, fashion, and affordability.
Whether you’re a diabetic who values temperature control on the go, or an adventure lover seeking to keep your drinks fresh under the sun, Outer Woods has a cooler bag built just for you.
Call to Action:
Explore our full range of insulin and beverage cooler bags today at https://outerwoods.in.
Join over 40,000 happy customers.
Order your Outer Woods cooler bag now and experience the innovation, made in India.
About Dozy Cozy LLP
Dozy Cozy LLP is an Indian company specializing in lifestyle and health care products. Through its flagship brand Outer Woods, the company is redefining everyday comfort with innovative solutions for modern consumers. Founded in 2021 and certified by Startup India, Dozy Cozy LLP is committed to quality, affordability, and local manufacturing.
