1. You’ve had a remarkable journey across leading beauty and wellness brands. What drew you to this industry and how has your vision evolved?
The beauty and wellness sector blends creativity, transformation, and human connection—all things that inspire me. What began as a passion for brand-building has evolved into creating people-first ecosystems that empower professionals and uplift communities. My focus today is on building a culture that drives sustainable, scalable impact.
2. Under your leadership, Looks Salon has grown rapidly. What have been the key transformation pillars?
Our growth is anchored in three pillars: People, Process, and Partnerships. We’ve invested in talent, built operational efficiencies, and partnered with global luxury brands like L’Oréal & Unilever. But this journey is collective—the promoter team, core leadership , and I are taking Looks from good to great. The past success stems from a clear promoter vision. Over the last 3 years, we’ve recalibrated our expansion—focusing on strong-performing markets and turning around geographies where earlier results didn’t shine.
3. With over 250 salons, how do you maintain quality and relevance across markets?
It starts with selecting the right partners through rigorous due diligence. Once onboarded, we ensure alignment through centralized training, systems, audits, and real-time connect . While maintaining brand consistency, we allow salons to localize offerings, creating a blend.
4. How do you balance creativity and commercial acumen at Looks?
At Looks, we recognize that creativity thrives when backed by structure and scale. For Our salon teams we ensure that creative excellence is supported by ongoing education, continuous learning and development , business tools, and clear performance metrics. Our commercial partnerships are thoughtfully structured—we build in education margins and long-term value through international arrangements, ensuring our teams stay ahead of global trends while delivering business results. For us, it’s not art versus commerce—it’s art that is commercially intelligent and future-ready.
5. What trends will shape the future of luxury salons in India?
• Beauty Tech powered personalization
• Wellness-led experiences
• Inclusive, gender-neutral services
• Tier 2/3 luxury demand
• Sustainable, clean beauty
Luxury will shift from indulgence to experience, intention, and individuality.
6. Why is training core to your growth strategy?
Because people power this industry. Through Looks Academy and mentoring, we’re not just building skills—we’re building careers. Training fosters excellence, dignity, and a pipeline of future leaders across India.
7. How is Looks Salon adapting to modern Indian consumer expectations?
Today’s consumer—especially millennials—is looking for more than just a service. They want efficacy, authenticity, and purpose. At Looks, we’re adapting by introducing:
• Incorporating beauty technology for personalized, intelligent beauty journeys
• Sustainable salons
• Hardworking, results-driven products that are chosen for performance—not just commercial push
We’re curating experiences that are aspirational yet grounded, designed for clients who value both results and responsibility.
8. What does beauty mean to you, and how do you reflect that in the guest experience?
Beauty, to me, is confidence and connection. At Looks, we focus not just on the service—but on how we make people feel. Every touchpoint is designed to celebrate individuality and create a moment of joy, care, and transformation.
