Mumbai, India – July 12 2025 — LoveDesi, the digital movement powering India’s local economy and cultural revival, proudly announces the launch of Ghar Aaja Par Desi — a global real estate initiative that empowers Non-Resident Indians (NRIs) to invest in India’s most luxurious properties while reconnecting with their roots.
At its heart, Ghar Aaja Par Desi is more than a real estate campaign. It is an emotional return. A financial decision grounded in logic and heritage. And a powerful opportunity for the global Indian to be a part of India’s resurgence — not from the sidelines, but from the inside.
LoveDesi: The movement powering cultural capital
LoveDesi is a homegrown digital marketplace and cultural platform built to revive India’s self-sufficiency. It champions “Vocal for Local” by empowering Indian brands, artisans, designers, and developers to compete globally through tech, storytelling, and experience-led marketing.
With over 63 million MSMEs in India contributing nearly 30% of GDP and employing over 110 million people, LoveDesi believes that true luxury lies in the stories, hands, and soil of India. Its platform curates and markets Indian-made excellence across real estate, fashion, wellness, tech, interiors, and more. Ghar Aaja Par Desi is the flagship initiative under this vision, utilising real estate as a gateway for global Indians to re-enter India’s cultural and economic narrative.
What is Ghar Aaja Par Desi?
Ghar Aaja Par Desi is a premium real estate marketing and advisory campaign designed exclusively for NRIs. It connects global Indians with high-value, high-trust, and emotionally meaningful homes across India’s top real estate destinations — curated for living, legacy, or luxury investment.
The initiative focuses on 10 premier cities, each selected for their cultural depth, growth potential, and NRI desirability:
Mumbai, Delhi, Gurgaon, Noida, Kolkata, Chennai, Bengaluru, Hyderabad, Gift City (Gujarat), and Vrindavan (UP).
Each city represents a facet of the Indian soul — from the economic magnetism of Mumbai and the political heritage of Delhi, to the spiritual peace of Vrindavan and the futuristic promise of Gift City.
Five elements that define a Ghar Aaja Par Desi Home
Every property under the campaign integrates five distinct, India-sourced lifestyle elements to reflect the values of LoveDesi:
- Elite Interiors & Furnishings by top Indian design houses, ensuring elegance rooted in craft.
- Home Automation from India’s finest smart-living brands for seamless, modern convenience.
- Banking & Loan Partnerships with trusted NRI banking channels.
- Community & Clubhouse Living tailored for NRIs seeking comfort, community, and lifestyle.
- Vaastu-Compliant Architecture is grounded in ancient Indian spatial science for health, balance, and energy.
Each of these elements is proudly sourced through Indian enterprises, reinforcing LoveDesi’s mission of localisation, empowerment, and economic strength.
Why should NRIs invest in Indian real estate now?
According to industry data, India’s real estate market is expected to grow to over ₹83 lakh crore by 2030. Luxury and ultra-luxury segments have seen a 233% year-on-year growth in launches, and NRI-led investment in Indian real estate has risen by 150% since 2022.
More than 3.5 crore Indians live abroad, contributing over $100 billion in annual remittances, yet only a fraction of this flows into long-term Indian assets. With the rupee remaining favourable and legal norms now simplified for overseas buyers, NRIs can now secure Indian property with full RERA-backed transparency, virtual walkthroughs, concierge legal support, and robust appreciation potential.
Whether you’re an investor, a professional planning future relocation, or a second-generation Indian reconnecting with your culture, real estate is now the most direct, secure, and emotionally fulfilling way to root yourself in India.
Global Icon : The face of global indian grace
To elevate the emotional and aspirational dimension of this initiative, we are in talks of onboarding a global brand ambassador. As an icon of Indian culture, grace, and global influence, her presence reinforces the message that coming home is not just wise — it’s beautiful.
Her voice, image, and story will be featured across the campaign’s digital platforms, events, and global showcases, making the initiative instantly recognisable and deeply inspiring to NRIs worldwide.
Built for the global indian. Powered by India.
Ghar Aaja Par Desi is a platform that simplifies every step of the real estate journey — from discovery to decision, from dream to doorstep. With personalised advisory, handpicked properties, and culturally attuned storytelling, it allows NRIs to finally invest with confidence, pride, and emotional resonance.
This is not just about real estate.
This is about a reunion. Reinvestment. Revival.
Come home to India that’s ready for you. Come home to LoveDesi.
Visit www.lovedesi.in/gharaajapardesi or contact [email protected] to begin your journey.
