[Dang, Gujarat – August 2025] – From the untouched forests of Dang to the tea tables of modern India, Purwa Se is rewriting the story of snacking one handmade Ragi Biscuit at a time. As a purpose driven startup rooted in rural India, Purwa Se is gaining national attention for its clean label, culturally rich, and nutritionally powerful food offerings.
Founded in the tribal heartland of Dang, Gujarat, Purwa Se (meaning “from the origin” in Hindi) is on a mission to reconnect urban India with its traditional food heritage while empowering the very communities that have preserved these traditions for generations. The brand offers a range of natural, handmade products including Ragi (Nagli) biscuits, pickles, honey, and sundried snacks all crafted without maida, preservatives, or chemicals.
Bridging Tribal Wisdom with Urban Wellness
The story of Purwa Se is one of impact and innovation. In a region where traditional recipes are passed down orally, Purwa Se is working to document, preserve, and scale these native food practices into products that meet modern wellness needs.
At the center of this movement is the brand’s most loved product Purwa Se Ragi Biscuits a guiltfree, gluten free treat made from 100% Ragi flour (finger millet), organic jaggery, desi ghee, cardamom, and sesame seeds. Every batch is handmade in small quantities by tribal women from Dang, ensuring that each bite carries both nourishment and a story.
Why Ragi Biscuits Are Becoming a Superfood Sensation
Unlike conventional biscuits that use Maida, hydrogenated oils, or refined sugar, Purwa Se Ragi Biscuits are made with 100% natural, locally sourced ingredients. Ragi is a time-honoured super grain known for its high calcium and iron content making it an ideal snack for growing children, working professionals, diabetics, and seniors alike.
What sets these biscuits apart:
- No Maida, No Refined Sugar
- Gluten Free & Diabetic Friendly
- Sweetened with Jaggery – Not Sugar
- High in Fiber, Calcium, Iron & Plant Protein
- Handmade by Tribal Women in Dang
- Sun-dried, Preservative Free, and Ghee Roasted
The result is a biscuit that’s not just healthy it’s deeply flavourful, aromatic with cardamom, and truly satisfying. “We wanted to prove that healthy snacks can be delicious too,” says Arpit Bhanderi, cofounder of Purwa Se. “Our Ragi Biscuits are a celebration of indigenous food wisdom crafted for the wellness conscious consumer.”
A Brand with Purpose – Not Just Products
Beyond the nutrition label, Purwa Se stands for rural empowerment and sustainability. Every product sold creates real income for tribal women and small-scale farmers. Ingredients are grown or gathered using traditional, low impact methods like forest beekeeping for honey or sun drying for papad and snacks.
“We are not just building a food brand,” Arpit adds. “We’re building a bridge from the villages of Dang to modern kitchens across India and the world. Every pack supports a real artisan, a real grower, and a real heritage.”
The brand’s name Purwa Se perfectly reflects this ethos. It translates to “from the origin”, and every product proudly represents the purity and purpose of its source.
Loved by Conscious Consumers
In a market saturated with ultra processed, sugar laden biscuits, Purwa Se Ragi Biscuits have carved a niche among conscious snackers. From parents looking for nutritious school tiffins to wellness influencers and dietitians recommending gut friendly options, the product is quickly gaining fans.
Consumers love it for what it has and what it doesn’t:
- No chemicals or artificial Flavors
- No hidden sugars or preservatives
- No industrial processing
Instead, it’s the kind of food that reminds you of your grandma’s kitchen slow, soulful, and nourishing.
Available Nationwide
You can buy Purwa Se Ragi Biscuits directly from their official website:
www.purwase.in
Ragi Biscuits Product Page
Each pack is shipped fresh and is perfect for gifting, festive hampers, or everyday healthy snacking.
About Purwa Se
Founded in the forests of Dang, Purwa Se is a socially driven food startup bringing the wisdom of tribal kitchens to modern homes. Through clean label products rooted in sustainability, the brand empowers rural women, promotes healthy living, and preserves India’s rich culinary heritage.
For media inquiries, collaborations, or retail partnerships, visit www.purwase.in or email [email protected].
