Jaipur, Rajasthan – July 2025:
India’s fashion and lifestyle industry is witnessing a new wave of innovation, creativity, and ambition, all thanks to the dynamic vision of Fassionx. Following the phenomenal success of Fassionx Season 2, the platform is now stepping into a bold new chapter with the launch of its much-awaited lifestyle brand – BRAND FX.
Fassionx Season 2 Comes to a Stunning End in Jaipur
Held in the vibrant city of Jaipur, Fassionx Season 2 wrapped up with grandeur, elegance, and celebration. Recognized for its transparent judging process and inclusive approach, Fassionx has earned a reputation as one of India’s most credible beauty and talent pageants.
This year’s season concluded with the official launch of the exclusive Fassionx Monsoon Calendar and a glamorous reveal of the FX Magazine Cover Page, further solidifying the brand’s influence in fashion media.
Supported by Industry Leaders: J R Airlines, BMW, and More
The success of Season 2 was powered by partnerships with industry giants including J R Airlines, BMW, and several other prestigious corporate sponsors. Their support not only elevated the scale and impact of the event but also positioned Fassionx as a platform that merges fashion with business, branding, and cultural influence.
Rising Stars Crowned at Fassionx Season 2
The competition culminated in the crowning of Ms. Juhi Tikkiwal as the winner, with Ms. Ishika Saini and Ms. Gunjan Sharma earning the First and Second Runner-Up titles. These talented women showcased not just beauty, but confidence, individuality, and grace.
Ms. Deepti Saini, a Senior Jury Member and Styling Partner at the event, remarked:
“This season has been a celebration of transformation. Fassionx remains a space where talent meets opportunity. We’re thrilled to see where these incredible participants go next.”
Fassionx Expands into Lifestyle with the Launch of BRAND FX
Taking its mission to the next level, Fassionx is now launching its official lifestyle brand – BRAND FX. The new brand will offer a curated selection of high-quality jewelry, fashion apparel, and lifestyle products, targeting India’s style-conscious consumers.
BRAND FX promises to blend contemporary aesthetics with affordability, setting new benchmarks in the Indian retail fashion sector. This marks a significant evolution from a platform focused on discovery to a full-fledged brand committed to delivering style and substance.
Harinder Dogra: The Visionary Behind BRAND FX
At the heart of this transformation is Mr. Harinder Dogra, Founder of Fassionx and the force behind BRAND FX. With a clear vision for the future of Indian fashion, Mr. Dogra is leading the brand toward national expansion and international recognition.
“BRAND FX is more than just a label – it’s a lifestyle revolution. Our goal is to offer trendsetting, affordable fashion that resonates with the modern Indian consumer,” said Mr. Dogra.
He added, “We’re launching a network of offline fashion stores across India in the next 90 days, along with a robust e-commerce platform to ensure seamless shopping experiences.”
What Lies Ahead: BRAND FX’s Big Leap into Fashion Retail
With offline retail stores, a growing digital presence, and potential celebrity collaborations, BRAND FX is positioning itself to be a major player in the Indian fashion market by the end of 2025. The brand plans to target both metro cities and emerging markets, ensuring accessibility and inclusivity in fashion.
Fassionx’s transition from a celebrated pageant to a fashion powerhouse underlines the entrepreneurial spirit of Mr. Harinder Dogra and the platform’s ability to evolve with market trends.
As the fashion world watches closely, BRAND FX is ready to inspire, influence, and innovate.
