Hyderabad, India — In a world where mass-produced jewellery dominates, Eshira Silver Jewellery has carved a unique niche — combining timeless Indian aesthetics with modern elegance and a highly personal customer experience. This dedication to service and design excellence has now earned the brand the prestigious Indian Icon Award for Excellence in Customer Service & Iconic Designs for 2025.
Founded by four passionate entrepreneurs — Mounika Reddy Ramidi, Bhavya Koppuravuri, Gurunatham Koppuravuri, and Bal Reddy Ramidi — Eshira began its journey in AS Rao Nagar, Hyderabad. Within a remarkably short time, it has built a loyal client base across India and abroad, capturing hearts with its authenticity, attention to detail, and customer-first approach.
“At Eshira, we believe silver jewellery is not just an accessory but an expression of elegance and identity,” says co-founder Mounika Reddy Ramidi. “This award is a reflection of our team’s passion and the trust our customers place in us.”
Jewellery That Tells a Story
Eshira offers a versatile range — from gold-plated silver jewellery and minimalist daily wear to luxurious bridal sets — all handcrafted to reflect personal taste and cultural heritage.
What sets Eshira apart is how it turns jewellery shopping into a heartfelt experience. Understanding that jewellery often celebrates life’s most meaningful moments, the brand offers video call consultations and fully customized designs, ensuring every piece carries personal significance.
“One of our most fulfilling moments is working with brides to design their wedding jewellery — it’s deeply emotional and creatively rewarding,” shares Bhavya Koppuravuri.
Built on Trust and Relationships
Eshira’s reputation goes beyond design — it is anchored in transparency, empathy, and genuine care for customers. From fair pricing to post-sale support, the brand is committed to creating joy in every interaction.
“We’re not just in the business of jewellery — we’re in the business of trust,” says Gurunatham Koppuravuri, who brings over 15 years of silver industry expertise to the team.
This approach has turned first-time buyers into lifelong patrons — a key reason why Eshira stood out for the Indian Icon Award this year.
A Brand Growing from the Heart
Eshira’s growth story is one of passion, perseverance, and people power. Without large marketing campaigns or celebrity endorsements, the brand has scaled organically through word of mouth, social media love, and heartfelt referrals from delighted customers.
“What makes our growth meaningful is that it comes from real experiences — customers who love what we do and share it with others,” says Bal Reddy Ramidi.
Now, with national recognition to its name, the team is preparing to take Eshira to the next level — exploring expansion of their physical footprint and launching new collections to serve an even broader audience.
Looking Ahead
With its Indian Icon Award win reaffirming its commitment to excellence, Eshira Silver Jewellery is poised for a bright future — one where affordability, beauty, and personal connection remain at the core of every design.
“When you blend creativity with care, silver becomes more than precious — it becomes priceless,” says the founding team in unison.
