In a promising development for India’s spiritual-tech ecosystem, Astroshaadi and Vrishta have jointly raised seed funding from an undisclosed investor. While the exact amount remains confidential, early reports suggest the investment marks a strong vote of confidence in the brands’ vision, performance, and future potential.
Though they operate as separate entities today with Astroshaadi focusing on astrology-led relationship guidance and Vrishta on handcrafted spiritual products and healing solutions; both trace their roots to a shared legacy built over five decades ago by Late Shri Barun Banerjee, a respected Brahmin, pujari, and astrologer from Kolkata.
Astroshaadi – India’s First Relationship Astrology App
Astroshaadi is the country’s first app dedicated solely to relationship and marriage-based astrology, offering free and paid consultations via chat, call, and even video sessions with 500+ certified astrologers.
Since its launch, Astroshaadi has clocked over 4 lakh downloads, and currently boasts a 4.5+ rating on the Google Play Store, showcasing a growing demand for focused, relatable astrological support for couples, singles, and those navigating life after marriage.
Astroshaadi’s unique value lies in its specialization in love, compatibility, and emotional well-being, rather than generic astrology. The app hosts daily live sessions, offers the first consultation free, and provides round-the-clock access to experts.
In a short time, Astroshaadi has become more than just an astrology app, it’s a relationship-first spiritual wellness platform, making trusted guidance available from the comfort of home.
“We realised that most people who came to my grandfather were struggling with relationship dilemmas, either before or after marriage. His remedies worked because they were personal, honest, and rooted in faith. Astroshaadi is our way of digitizing that experience,” says the founder.
As part of its spiritual ecosystem, Astroshaadi also hosts select products from Vrishta, ensuring that users can explore rituals, mantras, and energized solutions aligned with the advice they receive.
Vrishta – A Spiritual Lifestyle Brand With Roots
While Astroshaadi lives in the digital world, Vrishta is a handcrafted D2C brand, offering premium spiritual products inspired by ancient rituals, from crystals and rudrakshas to energy-based home décor and pooja essentials. It brings back the forgotten practices that Barun Banerjee once offered as daily solutions to people around him.
“At Vrishta, we believe remedies don’t have to be overwhelming or confusing. We’re here to make ancient traditions practical for today’s lives,” says the founder.
Vrishta’s products are curated with transparency and authenticity. Every crystal is ethically sourced, energized through proper rituals, and shipped with purpose. While it shares its legacy with Astroshaadi, Vrishta has its own roadmap: to become India’s leading spiritual lifestyle brand, accessible both online and offline.
Through Vrishta’s D2C website vrishta.com, energized healing products have reached users in smaller towns, often places where such solutions were never easily available. So its bigger D2C goals include scaling its own independent online presence.
This seed round is expected to accelerate product development, customer experience, and backend tech for both platforms. For Astroshaadi, it means smarter matchmaking algorithms, astrologer training programs, and deeper regional content. For Vrishta, it enables the knowledge and remedies, manufacturing scale, and retail partnerships.
But more than just financial support, this funding validates a truth often overlooked: India’s spiritual needs are evolving, and there is strong demand for modern, trustworthy, and accessible solutions.
“We didn’t create two brands just to sell. We created them to continue the intent of our grandfather’s work. He used to say that the right solution should reach the right person at the right time; and today, with tech and transparency, we can finally do that,” adds the Co-founder CEO Anirban Banerjee.
Over 50 years ago, next to the Kalighat Temple in Kolkata, Late Shri Barun Banerjee started this as a way to help people. Over time, he realized astrology gave answers, He began studying charts, performing mantras, and even offering energized crystals and beads as part of spiritual remedies. Today, that legacy has taken new shape, through two modern platforms.
In a market flooded with general astrology and generic spirituality, Astroshaadi and Vrishta are carving a path of specificity, honesty, and cultural relevance. They are not just brands, but living extensions of a legacy built on faith, discipline, and community trust.
Whether it’s a young couple figuring out their future or someone looking for peace after heartbreak, whether it’s a home needing healing or a family wanting guidance, the solutions of the past are now just a click away.
Vrishta has officially launched its D2C vertical, introducing new-age healing solutions with a traditional soul. The brand, which draws from over 50 years of astrological and remedial legacy, is now aiming to reach ₹10 crore in annual revenue by offering products focused on relationship healing and financial prosperity directly to Indian homes.
Backed by a family lineage of renowned astrologers and spiritual healers, Vrishta’s recent launches bring remedies once practiced by its founding grandfather; Shri Braun Banerjee, to a modern retail audience.
“We’re not just selling spiritual products. We’re reviving a trusted system of healing that’s worked for generations, and scaling it with D2C innovation,” said Anirban Banerjee, Co-founder & CEO of Vrishta. “We are solving real emotional and financial pain points people carry silently. Our customers today want authentic help and that’s exactly what we’re bringing.”
Vrishta’s journey began decades ago with Shri Braun Banerjee, a respected astrologer and healer from Bengal, whose remedies and healing systems were known across regions. His legacy was carried forward by the family, and in recent years, adapted into modern business formats through the digital-first platform AstroShaadi.
“People are now more aware of emotional and spiritual wellness, but the market is cluttered with half-baked products. Vrishta is rooted in real history, and real results. We’re proud to name our grandfather, show his photo, and share our full story, because this is our truth,” Anirban added. “Unlike others who hesitate or hide behind vague claims, our strength lies in showing exactly where we come from.”
