Closer. Bolder. Golder. A golden couture twist on the iconic LIBRE fragrance
Yves Saint Laurent Beauty presents the new LIBRE Freedom Campaign, starring Dua Lipa in a striking visual journey between city streets and the vast Atacama Desert, an ode to living Free at Heart. Directed by Diana Kunst, the campaign blends playful spontaneity with fearless elegance, embodying the multi-faceted nature of modern freedom.
“Closer. Bolder. Golder.” This exhilarating new film showcases Dua Lipa as the ultimate LIBRE woman—bold, magnetic, and unapologetically free—set to her fiery rendition of Aretha Franklin’s Think. The visuals explore the contrast between raw spontaneity and couture elegance, with scenes ranging from city playgrounds to the stillness of the desert. The campaign culminates in a powerful moment with Dua igniting the emblematic LIBRE sign, bathed in golden light, symbolizing freedom as an inherent state of being.
To mark this new chapter, LIBRE Vanille Couture makes its debut, the first drop in the LIBRE Couture series. Conceived by Master Perfumers Anne Flipo and Carlos Benaïm, this ambery floral fragrance elevates LIBRE’s iconic tension of masculine lavender and feminine orange blossom with an exclusive Vanilla Caviar Accord from Madagascar. Intensified with golden rum absolute and hints of cinnamon, the fragrance radiates warmth, sensuality, and depth—an intoxicating golden delight.
Crafted from sustainably sourced Bourbon vanilla pods from Madagascar’s Sava region, the unique Vanilla Caviar Accord is obtained through an exclusive supercritical CO2 extraction process, preserving the pod’s full aromatic complexity. The result is a creamy, chic, and powerful olfactory experience that redefines the boundaries of vanilla in perfumery.
Encasing this precious fragrance is a bold couture statement bottle designed by Suzanne Dalton. Dressed in luminous metallic gold, the sharp lines of the iconic LIBRE flacon are accentuated by a precision-cut glass “V” décolletage and crowned with the slanted black cap and signature YSL Cassandre logo, wrapped with a sleek golden chain—an embodiment of Saint Laurent’s timeless couture codes.
With LIBRE Vanille Couture, YSL Beauty introduces the LIBRE Couture Drops, a series of ultra-desirable limited editions that reimagine the fragrance icon through precious materials and daring creativity.
ABOUT YSL BEAUTY
In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. Boldness and singularity. Manifested through clashes of color, light, style, the liberation from convention. The defiance of the norm. Authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare, born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations. YSL Beauty creates unapologetic beauty that frees and moves the lines, in the here and now. Young, edgy, luxury.
http://www.yslbeauty.com
ABOUT L’ORÉAL INDIA: L’Oréal India has been present in the country as a wholly-owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is present in all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent) and CeraVe in pharmacy and chemist channels.
Website:www.loreal.co.in.
