Frido, a leading Indian consumer healthcare brand known for its cutting-edge mobility and comfort solutions, is proud to announce its participation at the Barefoot Shoe Expo 2025 – the world’s only and largest expo dedicated exclusively to barefoot and minimalist footwear. Taking place in Denver, Colorado on 16th and 17th May, this global gathering brings together podiatrists, lifestyle advocates, and pioneering brands championing natural foot health and movement.
Frido’s participation marks a significant milestone in its journey of taking Indian innovation global. Showcasing its Barefoot Sock Shoe at the expo, Frido joins other Indian innovators in helping people reconnect with their natural way of walking, moving, and living.
To build anticipation and spark conversation ahead of the expo, Frido took to the streets of Denver in a bold on-ground activation. Team members wearing Frido’s barefoot sock shoe walked through downtown Denver holding placards with powerful messages like “Feel the ground. Own the ground. Go barefoot.” and “Humans were designed to be barefoot. Go barefoot.” The initiative created a buzz among locals and visitors alike, bringing the barefoot movement front and center in an urban setting.
Ganesh Sonawane, Co-founder and CEO of Frido, said, “At Frido, we believe humans were born to move freely – barefoot is our natural state. Walking barefoot helps improve posture, strengthen foot muscles, and restore our body’s natural alignment. Our barefoot sock shoes are designed to support that primal connection with the ground while still offering modern comfort. Representing India at the Barefoot Shoe Expo is a moment of immense pride. We are excited to take our next leap forward – capturing the global barefoot market and continuing our mission of making comfort universally accessible.”
Founded in 2015 by Ganesh Sonawane and Arif Khan under Arcatron Mobility, Frido began with a bold mission to restore dignity and freedom through innovation. Its breakthrough product, the Frido Go – the first-ever self-propelled shower and commode wheelchair – transformed mobility for users across eight countries. Today, Frido offers a range of ergonomically designed solutions including cushions, insoles, pillows, and lifestyle accessories that address pain points and improve everyday comfort.
Arif Khan, Co-founder and COO of Frido, said, “Frido is more than a brand – it’s a commitment to enabling people to move better and live without limits. Our barefoot category has already helped thousands reconnect with their natural gait, improve posture, and build muscle strength through intuitive design. Participating in the Barefoot Shoe Expo is a powerful milestone in our journey, allowing us to showcase how Indian innovation can lead the global barefoot movement. Our design philosophy stands tall-and grounded-in both purpose and performance.”
With a growing presence in key markets like the UAE, UK, and USA, Frido is well on its way to becoming a global leader in consumer comfort solutions. Anchored in the belief that true comfort begins from the ground up, the barefoot sock shoe category is set to be a cornerstone of the brand’s international growth.
As Frido steps into the global barefoot movement, it remains deeply committed to designing solutions that are Designed in India, Made for the World – a philosophy that now takes center stage in Denver.
