Established in 2012 by Sunil Kumar J, 99Sublimation has emerged as a leading name in India’s custom printing industry, offering comprehensive DTF (Direct-to-Film) and sublimation printing solutions to thousands of businesses across the country. Headquartered in Dwarka Sector 7, New Delhi, the company has grown over the past 14 years into a trusted partner for small businesses, freelancers, resellers, and home-based entrepreneurs looking to enter the fast-growing personalized printing space.
What began as a niche service has now evolved into a fully developed ecosystem. From modified Epson A3 DTF printers and sublimation machines to high-quality consumables such as inks, papers, powders, and customizable blanks like mugs, mobile covers, and t-shirts, 99Sublimation offers everything a printing business needs under one roof. But beyond the products lies the company’s true strength: its unwavering commitment to helping people succeed in their entrepreneurial journey.
From Product Provider to Startup Enabler
Unlike conventional suppliers, 99Sublimation focuses on enabling businesses right from the start. The company has proudly supported more than 20,000 clients over the last 14 years, many of whom began their ventures with zero technical knowledge. Today, these clients operate successful businesses across India and abroad. Whether it’s a college student starting a mug printing service or a local studio expanding into t-shirt customization, 99Sublimation’s impact is visible across cities, towns, and even rural regions.
A large part of this success comes from the company’s belief in offering free training to new startups. Every client regardless of scale or experience receives guided installation support and hands-on training to ensure they understand how to use their equipment effectively. This includes video call demonstrations, step-by-step software walkthroughs, and lifetime support for troubleshooting and updates. By removing the entry barriers, 99Sublimation makes it possible for anyone with ambition and creativity to launch their own printing business.
Driving India’s Custom Printing Boom
India’s demand for custom products ranging from event merchandise to personalized gifts and promotional branding has skyrocketed in recent years. As more consumers turn to digital platforms for unique, made-to-order goods, the need for accessible and reliable printing solutions has surged. 99Sublimation plays a crucial role in meeting this demand by supplying the machinery and materials needed to create everything from customized t-shirts and 3D-printed objects to mugs, mobile covers, and corporate merchandise.
Its extensive catalog is designed to cater to varied printing needs and includes sublimation blanks, customized software, DTF consumables, and branding materials. The company also assists resellers and commercial printers with bulk orders and private label options, making it easier for them to expand and scale without sourcing from multiple vendors.
A Philosophy of ‘Service Before Sales’
At the heart of 99Sublimation’s operations is its customer-centric philosophy “Service Before Sales.” This approach ensures that customers are not just sold a machine but are also provided the tools and knowledge to use it effectively. Free installation, ongoing software support, and real-time demo assistance are all included as part of the standard offering, not as add-ons.
The company’s after-sales support network has been instrumental in building long-term relationships and earning customer trust. For many, 99Sublimation is not just a vendor but a partner who has walked with them since the first day of their entrepreneurial journey.
Looking Ahead: A ₹100 Crore Vision
With a strong foundation and a rapidly expanding client base, 99Sublimation is now working toward its next big goal: building a ₹100 crore printing ecosystem. This includes expanding its warehousing capabilities, setting up regional training centers, introducing automation-focused printing solutions, and exploring new markets across South Asia and the Middle East.
The company also plans to strengthen its online education platform to offer structured courses for beginners, along with practical business advice for scaling custom printing ventures. These efforts aim to bridge the knowledge gap and make the business model even more accessible to India’s next generation of entrepreneurs.
Conclusion: Printing Possibilities, Empowering People
As India embraces digital entrepreneurship and creative commerce, 99Sublimation stands out as a key enabler of grassroots economic activity. Its commitment to empowering individuals especially those new to business with tools, training, and trusted guidance has redefined what it means to be a supplier in today’s evolving marketplace.
For anyone looking to enter the world of custom printing whether it’s t-shirts, mugs, mobile covers, or 3D-printed items 99Sublimation offers more than just products. It offers a path to self-reliance, creativity, and long-term business success. And with more than 20,000 success stories already in its portfolio, the journey is just getting started.
